About Us

From nature to business innovation.

History is full of groundbreaking discoveries that arose from simple observations of nature. These moments often begin as questions sparked by the ordinary—an apple falling from a tree, a beam of light in motion. Yet, from these humble beginnings, some of the most profound insights about our world emerged, changing the course of culture, science, and society.

Isaac Newton’s curiosity was piqued when he saw an apple fall from a tree. It was a simple observation, yet it led to his discovery of the Universal Law of Gravitation, forever altering our understanding of the forces that govern our planet. Similarly, Albert Einstein’s vision of what it would be like to chase a beam of light led to the development of his theory of special relativity, unraveling the mysteries of time and space. The same principle of observation can be applied to business. Through the power of observation, visionary entrepreneurs like Steve Jobs were able to tap into human nature and identify universal desires that became the foundation of world-changing brands. Jobs understood that people yearned for self-expression, for the ability to showcase their genius in a simple yet elegant way. This insight led to the creation of the Apple brand, where technology and design were fused to empower individuals to express their identities with each device they used.

Howard Schultz of Starbucks also understood human nature. He saw that people craved not just coffee but a "third place." Starbucks became that “third place," more than a coffee shop; it became a sanctuary where people could bond over their shared routines, forging a sense of community. Schultz’s ability to create a welcoming, ritualistic environment tapped into the universal need for belonging. In my years of assisting people in overcoming their personal and professional challenges, I saw again and again how deeply entrenched feelings of inadequacy and a lack of self-esteem impacted the majority of them. Regardless of age, race, sex, or status, the condition of never feeling like enough was constantly present. But I also noticed something else: a burning desire to break free from these chains and embrace their true potential. This observation led me to develop WRTHY, a brand founded on the simple yet powerful belief that every person has inherent value and that recognition of this worth can transform lives.

Confucius once said, “Signs and symbols rule the world." Truer words were never spoken. Symbols of a flag, a cross, or a crown profoundly influence our thoughts and behaviors on both a conscious and subconscious level. I designed the WRTHY brand to trigger that subconscious yearning for significance and reawaken the identity of self-worth in everyone who sees it. The slogan "Do not be afraid" that accompanies the logo is more than just a tagline; it is a command. It reminds all who see it and those who wear it to let go of their fears and walk boldly into the future. To create a great brand, you must not only create a great product, but you must also provide a solution to a problem for as many people as possible. WRTHY provides a solution that empowers all people to reclaim their self-worth. WRTHY is more than a brand; it is a movement.

Welcome to WRTHY. Do not be afraid.

Jamaal Fort, Founder & CEO

Have you noticed it? The quiet erosion of self-worth and self-esteem in our culture? The way people seem more disconnected from themselves and each other than ever before? The rise in anxiety, depression, and despair that seems to touch nearly every family, friend, and colleague?

These are not random trends—they’re part of a growing mental health crisis that affects us all. We live in a time when negativity is amplified, comparisons are constant, and the pressure to prove our worth has reached unbearable levels. Social media, societal expectations, and modern life have created an environment where feeling “enough” seems almost impossible.

Do you see it in the faces of those around you? The struggle to feel valued, the weight of unspoken pain, and the silent suffering that so many endure?

This is the challenge of our time. And it’s why WRTHY exists.

In my years as a counselor and clinical hypnotherapist, I’ve sat with countless individuals, listening to their deepest fears, struggles, and desires. Time and time again, I’ve encountered a core issue—an inability to recognize one’s own worth. So many people carry the burden of self-doubt, shame, and disconnection from who they truly are.

And it’s no wonder. Our culture often teaches us to measure our value by external standards: success, beauty, likes, and followers. It fosters competition instead of connection, judgment instead of understanding. The result is a society where people feel more isolated, unworthy, and mentally fragile than ever before.

I realized that something had to change. We needed a counterbalance to the negativity—a powerful and visible reminder that every person is valuable, just as they are.

WRTHY was born from this understanding.

WRTHY isn’t just a brand; it’s a mission. It’s a movement. It’s a cultural shift. Every product, design, and message carry a purpose: to remind people of their intrinsic self-worth and to inspire reflection on what it truly means to be human.

These two simple phrases encapsulate everything WRTHY stands for:

“Do Not Be Afraid” is a call to courage. In a world filled with fear—fear of failure, judgment, and rejection—it’s a reminder to stand strong, face challenges, and embrace life fully.

“Never Forget” is a plea to hold onto the truth of who we are. It’s a call to remember that our worth isn’t determined by external factors but by our humanity itself.

These messages aren’t just words; they’re a lifeline for anyone feeling lost, disconnected, or unsure of their place in the world. WRTHY products carry these messages into the world, sparking moments of reflection, recognition, and hope for everyone who sees them.

A Solution for Better Mental Health

WRTHY is more than a reminder of worthiness—it’s an active participant in the fight for better mental health outcomes. A portion of every WRTHY purchase goes directly to supporting the National Suicide Prevention Lifeline and other mental health initiatives.

By wearing WRTHY, you’re not only sharing a message of hope; you’re funding critical resources that save lives and support those in need.

Imagine the impact:

A friend who sees your WRTHY shirt and feels reminded of their own value.
A stranger who reads “Do Not Be Afraid” and finds the strength to reach out for help.
A young person who hears the story of WRTHY and realizes they’re not alone in their struggle.

If you’re wondering whether WRTHY aligns with your values and vision for the world, ask yourself:

Do you believe in the intrinsic worth of every person? WRTHY stands for the idea that self-worth is not earned; it’s inherent.

Are you concerned about the growing mental health crisis? WRTHY addresses this crisis head-on, both through its message and its financial support of mental health resources.

Do you want to inspire courage and connection in others? Every WRTHY product is a beacon of hope and a call to reflection.

Do you want to be part of a movement for positive change? WRTHY is a community of people committed to making the world better, one message at a time.

Are you ready to answer the call?

Wearing WRTHY is more than a fashion choice; it’s a statement of purpose and a step toward a brighter future.

When you choose WRTHY, you’re choosing to be part of a solution. You’re choosing to stand against the negativity that surrounds us and to uplift others with a message of worthiness. You’re choosing to support critical mental health resources that save lives.

This isn’t just about clothing or accessories; it’s about creating a ripple effect of change. By answering the call, you become a messenger of courage, connection, and humanity.

The time is now. The call is clear... Will you answer it?

Do not be afraid. Never Forget.

Together, we can build a world where everyone remembers their value and dares to live with courage and purpose.

PRE-SALES

AFTER-SALES

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