About The 988 Collection

WRTHY: Reimagining Mental Health Messaging Through Culture and Design

REMEMBER TO SUPPORT U.S. VETERANS. GIVE ONE. GIFT ONE.

THE 988+1 COLLECTION (Veteran's Crisis Hotline)

Streetwear began as an insider’s language — a visual code of rebellion, authenticity, and belonging. Brands like Supreme, Stüssy, and later Pyrex Vision weren’t just selling clothes; they were selling meaning. A logo wasn’t just a graphic — it was a sign that you knew. That you were part of something.

But as streetwear exploded from subculture to global commodity, a question emerged: What else can this be? If streetwear once gave voice to resistance, could it now give voice to purpose? Could the hoodie become a billboard for healing? Could the graphic tee become a lifeline?

This cultural shift has given rise to a new class of brands — ones that don’t just reflect identity but seek to repair it. WRTHY is one of them.

Founded by suicide crisis counselor William Jamaal Fort, WRTHY was born not from a trend, but from a deeply personal mission. Fort spent years on the frontlines, speaking with people battling anxiety, depression, and hopelessness. What he saw wasn’t just individual pain — it was a systemic failure in how we talk about mental health.

“As well-intentioned as many mental health organizations are,” Fort says, “they often lose people at first glance. Their visuals are either sterile and clinical, or so ‘cute’ they end up trivializing real pain. And then there’s the gloom — messaging drenched in darkness. All of it says: this is for someone else. Someone broken. Not for you.”

Fort realized this kind of messaging alienated the very people it aimed to serve — especially younger audiences raised on TikTok, Instagram, and rapid-fire culture. Traditional mental health visuals simply didn’t speak their language.

WRTHY was Fort’s answer to that disconnect. It wasn’t designed as a brand for the “marginalized.” It was built as a badge of worth for everyone. From its minimalist branding to modern silhouettes, WRTHY integrates mental health advocacy into the style, tone, and pace of current culture. It draws from the same visual playbook as today’s most iconic brands — but uses it to spread a message of belonging and emotional resilience.

“This is my attempt to reimagine mental health messaging,” Fort explains. “If what you wear can start a conversation — if it can make someone feel seen or connect them to something like the 988 Lifeline — then we’re changing the culture, one garment at a time.”

That vision comes to life in WRTHY’s 988 Collection, named for the National Suicide & Crisis Lifeline. Instead of presenting the number in a heavy-handed or clinical way, WRTHY makes it stylish, wearable, and relevant. A hoodie or cap doesn’t scream, “I’m in crisis.” It says, “You’re not alone. And I’m proof that we can talk about this.”

A portion of every 988 Collection sale goes directly to support the Lifeline — merging purpose and product in a way that reflects Fort’s dual role as entrepreneur and advocate.

WRTHY’s approach places it alongside brands like Patagonia, TOMS, and Ben & Jerry’s — pioneers in using business as a tool for cultural change. Just as those brands stand for environmental and social justice, WRTHY stands for emotional justice. For the right to feel, to heal, and to be seen without shame.

Fort believes the future of mental health advocacy lies in design — in using the tools of culture to meet people where they are.

“The old symbols don’t work anymore,” he says. “We need to speak the visual, emotional, and cultural language of now. If we don’t, we lose people. We leave them behind.”

WRTHY offers more than fashion. It offers a shift in narrative — a new way to view worth not as something earned, but as something already within. Its message is quiet but radical: You don’t have to look broken to need support. You don’t have to be perfect to belong. You are WRTHY just as you are.

And that’s what makes WRTHY more than a brand. It’s a blueprint. A movement. A wearable revolution — one that redefines what it means to show up for yourself and others.

PRÉVENTES

APRÈS-VENTE

Produits populaires

Sweat à capuche noir/beige pour femme (manches couronne et dos DNBA)

Sweat à capuche pour homme (couronnes blanches/chocolat) + NF (dos)

Leggings pour femmes (noir/cuivre)

Sweat à capuche rayé rouge pour femme

Sweat à capuche du fondateur

Produits populaires

Sweat à capuche noir/beige pour femme (manches couronne et dos DNBA)

Sweat à capuche pour homme (couronnes blanches/chocolat) + NF (dos)

Leggings pour femmes (noir/cuivre)

Sweat à capuche rayé rouge pour femme

Sweat à capuche du fondateur

WRTHY: Reimagining Mental Health Messaging Through Culture and Design

REMEMBER TO SUPPORT U.S. VETERANS. GIVE ONE. GIFT ONE.

The Origins of Streetwear and Its Cultural Power

From Fashion Statement to Social Purpose

A Brand Born from Crisis, Not Trend

Designing for Connection, Not Separation

The 988 Collection: Style with a Lifeline

Joining the Ranks of Purpose-Driven Brands

WRTHY as a Cultural Movement

More Than a Brand — A Blueprint for Belonging

Produits populaires

Sweat à capuche noir/beige pour femme (manches couronne et dos DNBA)

Sweat à capuche pour homme (couronnes blanches/chocolat) + NF (dos)

Leggings pour femmes (noir/cuivre)

Sweat à capuche rayé rouge pour femme

Sweat à capuche du fondateur

Produits populaires

Sweat à capuche noir/beige pour femme (manches couronne et dos DNBA)

Sweat à capuche pour homme (couronnes blanches/chocolat) + NF (dos)

Leggings pour femmes (noir/cuivre)

Sweat à capuche rayé rouge pour femme

Sweat à capuche du fondateur

Produits populaires

WRTHY: Reimagining Mental Health Messaging Through Culture and Design

REMEMBER TO SUPPORT U.S. VETERANS. GIVE ONE. GIFT ONE.

The Origins of Streetwear and Its Cultural Power

From Fashion Statement to Social Purpose

A Brand Born from Crisis, Not Trend

Designing for Connection, Not Separation

The 988 Collection: Style with a Lifeline

Joining the Ranks of Purpose-Driven Brands

WRTHY as a Cultural Movement

More Than a Brand — A Blueprint for Belonging

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